XEN-TAN began when creator Dera Enochson decided she'd had enough of self-tans that looked orange. Working with chemists and testing on friends and family, she spent two years developing new formulas. XEN-TAN products were created to give a more natural color, while maintaining delicious scents, even when your tan is developing.

Xen-Tan makes the highest quality sunless tan products and carefully formulates their lines to give the most realistic results available in sunless tan. Xen-Tan delivers the most innovative ingredients and advanced technology available for both men and women.

Their formulas take years of research and trials to produce because they want to deliver quality products that work for every skin tone. Their more olive undertone looks realistic and smooth on even the fairest skins.