100% Pure products are truly 100% Pure -no synthetic chemicals, chemical preservatives, artificial fragrances, artificial colors, harsh detergents or any other unhealthy toxins. 100% Pure products are all vegan (except when there is honey in the formula, then it’s vegetarian). They smell delicious because what you smell is real. The wonderful aromas in 100% Pure products are from real fruits, pure essential oils, and pure absolutes. There are never any synthetic fragrances or anything artificial in 100% Pure products. The products are never diluted with water, alcohol, thickeners, emulsifiers or any other “fillers”. Instead, 100% Pure products are totally concentrated which means they are most effective.