During her six-year tenure as one of Bobbi Brown’s lead makeup artists, Beth Bender was responsible for making women of all ages and skin types look and feel beautiful. It was during this period, after watching so many clients struggle to draw the perfect line on their eyes, that Beth had a brainstorm. She designed and perfected the world’s first EYE LINER STENCIL. Appropriately, she named her product “Get In Line”. Get In Line Beauty Stencils create both a perfect smoky eye, as well as the infamous, cat eye.

All Beth Bender Beauty products are designed to address the needs of women everywhere, who want to look and feel fabulous, by enhancing their own natural beauty. Thanks to Beth Bender, women no longer require a house call from a makeup artist, or a trip to their favorite makeup counter, to perfectly line their eyes. Now they can do it themselves, at home, at work, or even while talking on their cell phone.

Beth Bender’s impressive cliental list includes Beyonce Knowles, Jessica Simpson, Stella McCartney, Kate Moss, Kate Bosworth, Sandra Bullock, Mandy Moore, Naomi Campbell, Sheryl Crow, Debra Messing, Heather Graham, Kelly Ripa, Jennifer Garner, Rosie Perez, Liv Tyler, Naomi Watts, Natalie Portman, Reese Witherspoon, Evangeline Lilly, Brooke Burns, Diane Lane, Meg Ryan, Teri Hatcher, Scarlett Johansson, Cindy Crawford and Katie Holmes.